Nov 5, 2020 - High margins in IT sector may not sustain for long

From the Editor's Desk

Restoring craft to work -- A replacement to corporate purpose

The innate desire to do a job well has greater motivational force than any corporate purpose.

You've probably heard these stories before. There's the proud janitor at NASA who tells President Kennedy that he isn't just sweeping up; he is helping put a man on the moon. And the gung-ho stonemason who tells architect Christopher Wren that he isn't just hammering rock; he is building a cathedral to God's glory. The stories are popular, even though they probably never happened. And they get told and retold to support the power of purpose. It's the subtext that bothers me.

Invariably, the moral of these stories is that employers (a label that literally defines the rest of us as something to be used) need to provide employees with a purpose. This suggests that many jobs are, in and of themselves, meaningless. It also implies that people don't care about the work they do - that they are wastrels.

Continued here

TradeBriefs: What's important, not just what's popular!

Advertisers of the day

Emeritus: PG Diploma in Innovation & Design Thinking online program | Accepting applications

Emeritus : PG Diploma in Digital Marketing Strategies in collaboration with Columbia Business School Executive Education | Apply

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.