Sep 20, 2019 - Infosys plans skilling, rewards schemes to reduce attrition

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The Strategy Behind TikTok's Global Rise

Few tech startups have taken off as quickly as Beijing-based ByteDance, the creator of the highly popular 15-second video app, TikTok. In just two years, TikTok has emerged to rival companies like Netflix, YouTube, Snapchat, and Facebook with more than one billion downloads in 150 markets worldwide and 75 languages. On the app, homemade videos showcase everything from comedy to lip syncs to dog grooming tips that users create and share on their phones. The scrappy, goofy, fast-moving content has hooked young audiences around the world.

Since little translation is required, TikTok reaches well beyond other successful Chinese apps such as Tencent’s messaging app WeChat, which is ubiquitous in China but mostly used elsewhere among Chinese communities keeping in touch with people back home. Chinese entrepreneurs such as ByteDance founder Zhang Yiming are showing that they can succeed in an openly competitive market internationally rather than only in China where the Great Firewall regulates the internet and blocks access to several U.S. social media sites.

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