Sree Vijaykumar |
From the Editor's Desk
Trends in the socks industry include sports, health and fashion! Organized players making inroads!
With Indian consumers becoming increasingly aware about feet hygiene and comfort factors, the organised sector in the socks industry is increasingly eating into the unorganized sector's kitty. At present, the organised sector constitutes nearly 15 per cent of the socks business in India while the remaining 85 per cent is unorganized. The socks market in India is estimated to be Rs 5000 crore at present (90 crore pairs in volume). Interestingly, responding to the demands of these new age consumers, branded socks players are coming up with wellness-oriented socks like anti bacterial socks, health socks, anti-diabetic socks and so on. Read More
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