Jan 12, 2018 - Is Apple really doing badly in India?

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk

Write like you talk
Here's a simple trick for getting more people to read what you write: write in spoken language. Something comes over most people when they start writing. They write in a different language than they'd use if they were talking to a friend. The sentence structure and even the words are different. No one uses "pen" as a verb in spoken English. You'd feel like an idiot using "pen" instead of "write" in a conversation with a friend. The last straw for me was a sentence I read a couple days ago: The mercurial Spaniard himself declared: "After Altamira, all is decadence." It's from Neil Oliver's A History of Ancient Britain. I feel bad making an example of this book, because it's no worse than lots of others. But just imagine calling Picasso "the mercurial Spaniard" when talking to a friend. Even one sentence of this would raise eyebrows in conversation. And yet people write whole books of it. -Source: Paul Graham. More here

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