Sep 11, 2017 - IT industry and Indian digital future : What can lead to the next phase of growth?

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
WhatsApp is preparing to finally monetize, and its first move follows the same strategy as Facebook Messenger. TechCrunch has discovered code in Facebook's ad manager that lets businesses buy ads with the call to action "Send WhatsApp Message." We reached out for comment and a WhatsApp spokesperson told TechCrunch "We're testing a new way for people to start a chat with a business in WhatsApp from a Facebook ad. This makes it easier for people to connect with businesses that they care about on WhatsApp." They clarified that for now, WhatsApp isn't selling ads on its own app, but testing a WhatsApp chat button on Facebook ads that directly opens a conversation with a business in WhatsApp. More here..

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